PRICING
Start free and stay free as long as you like. Try Plus free for 14 days, no card needed, and keep your price for as long as you stay.Start free and stay free as long as you like. Try Plus free for 14 days, no card.
Paying for AdBlock Premium and LastPass? Plus saves you about $51 a year.
Everything you need to block ads and keep your passwords.
$0
Free forever. No credit card.
Get started freeINCLUDES
Extra protection and tools for people who want it all.
$24.99/year
Founding price, yours for as long as you stay. New members pay $34.99 after launch. Try it free for 14 days, no card.
Try Plus freeINCLUDES
Plus for everyone at home, with shared folders.
$49.99/year
Up to 6 people. Founding price, yours for as long as you stay. New members pay $59.99 after launch.
Get FamilyINCLUDES
EVERY FEATURE
Blocking, passwords and every security protection are free. Plus and Family add tools for people who want more.Pick a plan to see everything in it.
| PLAN | Free$0 | Plus$24.99/yr | Family$49.99/yr |
|---|---|---|---|
| BLOCKING | |||
| Ads, trackers and malware domains | |||
| Cookie banners | |||
| “Something broke?” button | |||
| Safari blocking on iPhone | |||
| YouTube ads | |||
| Anti-adblock walls | |||
| Distraction control | |||
| Element picker | |||
| PASSWORDS | |||
| Unlimited passwords, passkeys and cards | |||
| Unlimited devices | |||
| iPhone AutoFill | |||
| One-click import | |||
| Password and passphrase generator | |||
| 2FA codes, filled for you | |||
| Password health and breach alerts | |||
| Secure notes | |||
| File attachments (coming soon) | |||
| Share with 1 person | |||
| Emergency access (coming soon) | |||
| Shared folders for up to 6 people | |||
| Family admin and recovery help | |||
| SECURITY | |||
| Every vault field encrypted, URLs included | |||
| Secret Key and OPAQUE sign-in | |||
| Phishing guard | |||
| Printable Recovery Kit | |||
| SUPPORT | |||
| Help from a real person | |||
| Priority replies and filter fixes | |||
BLOCKING
PASSWORDS
SECURITY
SUPPORT
BILLING
Plain answers. If something isn’t covered here, email us and a person will reply.Plain answers from real people.
Yes. Every new account gets Plus free for 14 days, with no card. We remind you 3 days before it ends, then you move to Free and keep everything you saved.Yes. Every new account gets Plus free for 14 days, with no card. Then you move to Free and keep everything you saved.
No. We only mention Plus when it would help right then, like a 2FA code we could fill, at most once a week. Every tip has “Don’t show again”, and one switch in Settings turns them all off.No. At most one short tip a week, only when Plus would help right then. You can turn tips off in Settings.
Join Plus or Family during the beta or at launch and you pay the founding price, $24.99 or $49.99 a year, for as long as you stay subscribed. New members after launch pay $34.99 or $59.99.Join during the beta or at launch and you keep the founding price, $24.99 a year for Plus, for as long as you stay subscribed.
Yes, in one click from your account. You keep your plan until the end of the year you paid for, then move to Free. Everything you saved stays yours, including notes and 2FA keys.
Always. We email you 7 days before every renewal with the exact amount, so there are no surprises.
Yes. Upgrade, downgrade or move to Family whenever you like, and we credit whatever is left of your year.
No. Lifetime deals push companies to cut corners later. We’d rather earn your renewal every year.
No credit card needed to get started.No credit card needed.